by country, device etc).Ībility to use your own domain - improving your branding and CTR.Ībility to create custom social media preview cards. The difference is in terms of flexibility:Ībility to change the destination after a link was shared.Īdd retargeting tags, so you can reach those users who clicked with adverts on social networks. What’s the difference between a link tracker like Linkly and Bitly?īoth function in the same way you provide a link, and the service returns you a new link to share, with tracking enabled. This is ideal as it fosters trust, and increases CTR, as users can tell where they’re going to go before clicking. If you use a vanity URL (as a custom URL shortener), all tracking links stay on your domain. This process is instantaneous and invisible. This logs information about the click (such as the location, device, and time), and then redirects the user’s browser to the final destination. When a user clicks a tracking link, the user’s connection first passes through a tracking service (such as Linkly). You provide your destination web address, and Linkly will provide you a new web address you can use which tracks clicks, and can perform smart link functions, such as location or device based redirects, retargeting and rotation.
You should always use tracking links when directing traffic on the internet. Tracking links are essential for measuring the performance of marketing activity. Creating Tracking Links What is a tracking link?Ī tracking link (sometimes called link tracking) is special kind of link that tracks who clicked, when and from where.